Complete Buying Guide: Tata Curvv

Throughout its history, innovation has been one of the major hallmarks of Tata Motors. Whether it was the ahead-of-its-time SUV Tata Sierra in 1991, or the legendary Tata Safari in 1998, Tata has broken the moulds multiple times and earned a special reputation. Recently, Tata took another surprising leap and ventured into the mid-size SUV segment, with an all-new coupe SUV, Tata Curvv. The Tata Curvv is in the most competitive space consisting of eleven cars, and with a coupe SUV design, it’s a scintillating departure from the norm as far as looks are concerned. 

In fact, ever since the Curvv debuted, it’s been drawing a lot of attention due to its unique style and it’s understandable because appearance is one of the key aspects of a car. However, the Indian coupe SUV is much more than its looks and a worthy offering capable of dominating its segment. Like most out there, if you are also taking a shine to the Tata Curvv, here is a complete guide to buying a Tata Curvv that educates you about its merits and limitations, and helps you bring home the best variant for you.

Tata Curvv Specifications

Why you should consider the Tata Curvv

Spellbinding Design

Fashionably designed cars have been a major contributor to the astronomical growth of Tata Motors in the last few years. The Tata Curvv is no exception. In fact, its coupe SUV design takes the appeal of Tata’s trendy design language to the next level. With a full-width LED light bar at the front along with the split headlamps set up, the Curvv maintains the same attraction as the Tata Nexon, Tata Harrier, and Tata Safari. The metallic embroidery on the grille, and a latticed parametric pattern lower down on the bumper give it its own distinct charm. 

Move to the side and you’ll see what’s so special about the Tata Curvv. You see, the coupe SUV design has long been seen only on luxury cars and the Tata Curvv is the second mass-market car after the Citroen Basalt to be built with a coupe SUV design. Owing to the coupe SUV silhouette, the Curvv’s spellbinding side profile highlights the sloping roofline and rising waistline which seamlessly merges into the tailgate. The segment-first flush door handles are also an appealing touch. Like the face, the Curvv’s rear features an LED full-width light bar, maintaining the modern vibe of the overall design, and the chunky black cladding running across the bottom of its body gives it a macho character. Overall, Curvv’s design exudes a fresh style which is certain to attract a lot of gazes until and unless more mass-market coupe SUVs enter the market and become commonplace.

Appealing wealth of upmarket features

Tata Curvv is here to take on the likes of Hyundai Creta, Kia Seltos, and MG Astor, which are known to pack a lot of modern features. Understandably so, the Tata Curvv is replete with as many premium features as required to remain at par with these rivals, if not ahead of them. The Indian coupe SUV offers a 12.3-inch touchscreen infotainment system, multi-colour ambient lighting, a wireless phone charger, an air purifier, a 10.25-inch digital instrument cluster, a panoramic sunroof, ventilated front seats, and a 6-way powered driver seat. Moreover, its 9-speaker JBL sound system with subwoofer is the best sound system in the segment and it also brings the segment-first powered tailgate with gesture control.

Unparalleled ride comfort

When it comes to ride comfort, if there is any carmaker which can challenge French car brands like Renault and Citroen, it’s Tata Motors. It’s fair to say Tata has mastered the art of making impeccable suspensions and all Tata cars dominate their respective segments in terms of ride quality. The Tata Curvv’s suspension not only competently absorbs all the jerks and bumps from the surface underneath, but also maintains good poise and balance of the car, even at high speeds. It also handles well enough for a family SUV, and since it’s not configured for a sporty performance, it would be unrealistic to expect a handling like that of the Volkswagen Taigun. At the same time, the Curvv does maintain impressive stability at high speeds, thanks to the aerodynamics of the coupe SUV design.

Tough and safe

Like all other Tata cars, the Curvv is built robustly and while it’s not been tested by Bharat NCAP or Global NCAP yet, it is strongly expected to clear these crash safety tests with flying colours. Moreover, Tata has equipped the Curvv with a host of premium safety features to maximise passenger safety. For starters, the Tata Curvv offers many safety features as standard, for example, six airbags, rear parking sensors, ISOFIX child seat mounts, hill hold control, rear sensors, ABS with EBD, and electronic stability control. The higher variants feature a 360-degree camera with blind view monitoring, front parking sensors, hill descent control, tyre pressure monitoring system, and Level-2 ADAS safety suite which consists of lane keeping assist, adaptive cruise control, collision avoidance assist, and others.

Relatively affordable

In a bid to get a cost advantage over rivals, Tata has priced the Curvv aggressively. Compared to its rivals, the Curvv offers more features in its lower variants. As a matter of fact, the Curvv is also the most affordable car with a large panoramic sunroof. Even the most affordable variant of the XUV3XO compact SUV with a panoramic sunroof costs more than the Curvv’s most affordable variant with a panoramic sunroof – Pure Plus S, which has a starting price of Rs. 11.7 lakh (ex-showroom).

Why you should not consider the Tata Curvv

Limited headroom in the rear seat and poor rearward visibility

Limited headroom in the rear seat is a common demerit of all coupe SUVs. It’s because the slant of the sloping roofline eats into the headroom of a coupe SUV. In the Tata Curvv, along with the sloping roofline, the panoramic sunroof set-up is also what reduces the headroom. While average-sized adults will find sufficient room to move their heads, larger-frame folks will have their heads grazing against the roof. Moreover, the coupe SUV design is also responsible for the relatively small rear windshield, which results in poor rearward visibility.

A few missing features

While the Tata Curvv is loaded with premium features, it does miss some basic amenities such as telescopic adjustment for the steering wheel, cup holders for front passengers, rear sunshades, and rear wipers.

Tata Curvv Variants

If you have made up your mind to buy a Tata Curvv after learning its merits and demerits, let’s take a look at the Curvv variants and their prices.

Best Tata Curvv Variant to Buy

Unlike many cars, the base variant of the Tata Curvv offers good value, even though it misses some important features like a touchscreen, steering-mounted controls, tyre pressure monitoring system, rear camera, and more. However, offering a car as large, as strong, and as powerful as the Tata Curvv available at Rs 10 lakh (ex-showroom), makes the base Smart variant a considerably good deal for buyers with a tight budget. Moreover, this variant comes with many essentials and some modern features, for example, 6 airbags, ABS with EBD, ESC, drive modes, flush door handles, air purifier, remote central locking, and more. You can buy this variant and add some aftermarket features as per your liking and convenience.

The next variant, Pure+ seems a little unworthy of its price gap from the base variant because it adds a few more features such as a 7-inch touchscreen with wired Android Auto and Apple CarPlay, steering mounted controls, electronic AC controls, TPMS, leather gear knob (automatic only), paddle shifters (automatic only), and more. If you are considering this variant, we recommend the Pure+ S variant, which is the most affordable car in India with a panoramic sunroof. In addition to a premium feature like a panoramic sunroof, this variant brings automatic headlamps, and auto wipers, justifying its price over the well-priced base variant.

Next up, the Creative and Creative S also justify their asking price with the feature set they offer. The Creative variant adds a larger 10.25-inch touchscreen, 17-inch alloy wheels, wireless Android Auto and Apple CarPlay, LED projector headlamps, cooled glove box, rear defogger, and more. Whereas, the Creative S, which is only slightly costlier than the Creative variant, adds a panoramic sunroof, rain-sensing wipers, and automatic headlamps. The Creative S variant is also the first variant of the most powerful 1.2-litre T-GDi engine with a manual transmission.

While the next variant, Creative+ S  justifies its asking price for the number of feature additions over the Creative S variant, spending a little more and buying the Accomplished S variant gets you more value. The Accomplished is almost the most loaded variant of the Curvv, only missing out on the Level-2 ADAS safety suite and a few more premium features like powered tailgate with gesture control, largest 12.3-inch touchscreen infotainment, Tata iRA connected car technology, Alexa voice commands. All the same, if you want all that the Curvv has to offer, the Accomplished+ A is truly a worthy variant for its price tag.

Tata Curvv Warranty and Service Cost

Tata offers the Curvv with a standard warranty of 3 years or 100,000 km and this warranty can be extended at the dealerships. The service cost of the Tata Curvv petrol is going to be around Rs. 80,500 in 5 years. This estimate includes Rs. 6,000 for routine services every 10,000 km, Rs 3,500 for oil and filter changes every Rs. 10,000 km, Rs. 1,500 for spark plug replacement every 30,000 km, Rs. 5,000 for brake pad replacement every 30,000 km, and Rs. 25,000 for tyre replacement every 40,000 km.

Whereas, the service cost of the Tata Curvv diesel is going to be around Rs. 150,000 in 5 years. This estimate includes Rs. 6,500 for routine services every 10,000 km, Rs 4,500 for oil and filter changes every Rs. 10,000 km, Rs. 15,00 for DPF (diesel particulate filter) replacement every 50,000 km, Rs. 50,000 for turbo maintenance once in 5 years, Rs. 5,000 for brake pad replacement every 30,000 km, and Rs. 25,000 for tyre replacement every 40,000 km.

Summary

While Tata took a long time to participate in the lucrative competition of mid-size SUVs, it has arrived with a compelling contender. The Tata Curvv not only stands out as a stunning coupe SUV but also offers great value for its asking price. While the coupe SUV design naturally brings its character flaws such as the limited headroom in the back seat and poor rearward visibility, the Curvv offers more than enough to serve up a premium experience and comfort expected of a car in its price bracket. If you see the Tata Curvv as the right car for your use case, this buying guide will help you examine the car as per your suitability and bring home a variant that meets your needs.

FAQs