This year has been marked by the extraordinary challenges we have overcome together. From taking every necessary step to secure the health of our family members and ourselves as well as getting vaccinated at the first opportunity, to venturing outside in our effort to live in the new normal. As we get more comfortable to head out into the world, owning a car is fast becoming the preferred choice when you want safe and secure personal mobility.
As a leading platform making car ownership, we’ve witnessed a phenomenal growth this year in interest towards taking that step into the driver’s seat. From the brands you love to drive to the colour you love to flaunt, we’ve created a handy report to show you the cars you loved to buy in 2021.
We love reliable brands
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While French car maker Citroen drive into India this year, Ford decided to exit Indian roads altogether. This was a major blow to the confidence of Indian car buyers, who were starting to be more adventurous in trying new cars from new brands. However, there were a few car brands that still had the unconditional trust of buyers across the country. Maruti Suzuki, Hyundai, and Honda were the most popular choices in all major cities, showing the people’s confidence in these car makers to not only have reliable and desirable cars but to also stay in India for the long term.
And we love the cars they make
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The car industry in India has been seeing a significant shift towards SUVs but the used car buyers coming to Spinny showed an overwhelming preference for compact, feature-rich hatchbacks. The Hyundai Grand i10 lead the charge with its balance of practicality, affordability, and reliability, proving to be the ideal family car for many. In close pursuit were the Hyundai Elite i20 and the Maruti Suzuki Swift, two sporty and dynamic premium hatchbacks that encourage having fun on your drives.
The convenience of online, home delivered
In 2020, our commitment to providing a seamless, safe, and hygienic car buying and selling experience saw us pioneering a range of technologies to make online car buying as delightful and effortless as possible. They say you reap what you sow, and we saw a fantastic response from our customers as they wholeheartedly adopted online car buying like it was second nature to them. In the first year itself, 38% of our customers completed their Spinny Assured car purchase entirely online, without leaving their homes (they may have left during the home test drives). 48% of customers in Delhi-NCR and 52% in Bangalore bought their cars exclusively online.
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A major part of online shopping is the convenience of getting your product right at your doorstep. Spinny was no different and you may have seen our trucks drive into your neighbourhoods to deliver Spinny Assured cars to their new owners. You will see our trucks more often, because this year alone, 62% of our customers had their cars home delivered. Ahmedabad, Hyderabad and Kolkata loved getting their cars delivered, with 84%, 82%, and 78% of the customers becoming the envy of their neighbours as our delivery trucks rolled in.
Taking the wheel for the first time
As work from home started winding down and offices opened up, many young working professionals drove their independence and become first time car owners. Across India, 57% of our customers drove their own car for the first time. Whether it was to celebrate a new professional achievement or to welcome a new family member, Bangalore, Hyderabad, and Ahmedabad saw the most new car owners, with 64%, 63%, and 62% of our customers, respectively, owning their first cars. We’re privileged to have been part of an important milestone and see many Spinny Assured cars fulfil the dream to become car owners for many of our customers.
Ladies hit the road
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Another milestone that we are proud of is helping women across the country become more self-reliant and becoming car owners themselves. From all our customers, 28% were women with 32% in Delhi-NCR and 35% in Bangalore being women buyers. The wealth of information available on Spinny made the often complicated experience of buying a car as simple as possible. Women across India bought their cars from Spinny with complete confidence and we’re sure many of them have become the go-to auto experts in their social circles.
Stepping away from the ordinary
When it came to the colours people chose to buy, many chose to buy white, silver, or grey cars. However, there is always an exception to the rule and red proved to be the colour that people chose for their Spinny Assured cars when they wanted to stand out. Another exception was Kolkata, which we would like to declare as the most colourful car city in India. Many of our customers in the City of joy chose red and blue as their colour of choice. If you want a parade of colour when you drive, Kolkata might be the city for you.
What we see for 2022
The new year always brings new possibilities, and there are a few predictions we can make right now based on the interactions and demands of our customers as well as trends in the industry.
Newer Cars
We don’t mean brand new cars are going to be on Spinny. Instead, you can expect to see more popular cars launched in the last few years become the popular choice. We’re already seeing cars from Kia, MG Motors, and Jeep barely stay on our platform while desirable cars like the Honda Civic and Skoda Octavia are hot commodities when they arrive on Spinny. If you’ve been a little disheartened by the countless price hikes for new cars, keep a close eye on our site. The car you desire might pop up at an irresistible price.
More SUVs
Hatchbacks continue to dominate the market in terms of volume, but demand for SUVs has steadily been growing over the last few years. Pre-owned SUVs now start at more affordable price points, making these desirable cars more accessible. We expect many of our customers to be upgrading to larger, more affordable SUVs when the time comes and with a growing list of alluring SUVs on Spinny, there’s a lot to choose from.
More Accessible
We pioneered a completely online car buying and selling experience in 2020 and refined it in 2021. As we continue expanding to new cities, the convenience of buying a car is going to become more accessible across the country. You can expect all the services and features to be available to you, whether you live in a city or a town. The time is not far when a Spinny delivery truck will be making a delivery near you.
