Why Does India Love the Maruti Swift?

Last updated 3 months ago
New Maruti Suzuki Swift
Last updated 3 months ago

Since its launch in 2005, the Maruti Swift has become a constant presence on Indian roads. In 2023, the Maruti Suzuki Swift was the best-selling car in India, with an impressive total of 203,469 units sold. This made it the top choice among Indian car buyers, surpassing other popular models like the Maruti WagonR and Baleno​. In this article, we study Maruti Swift’s bag of tricks and learn why Indians love this compact, sporty hatchback.

Exterior Design

Since the launch of the Swift, it has been a funky and sporty looking car that attracted a lot of young audience. Staying true to its vision of being sporty and lightweight, the new Maruti Swift 2024 model features a glossy black grille, stunning smokey headlight projector, and inverted C-Tail lamps making head turns wherever it goes. It also has precision cut 15-inch dual-tone alloys making it a perfect blend between style and substance. This is easy to see on the current fourth-generation Maruti Swift which sports a cleanly-designed bonnet with a roof that is noticeably narrower than the overall width which increases the aerodynamics of the car allowing it to reach higher speeds. Maruti’s original idea of the Swift being spacious and having a wider rear, is still followed through four-generations, each time becoming more futuristic and spacious. 

Interior Comfort

The Swift has always been known for being compact but providing comfortable seating for enjoyable drives, this same ideology has been followed for the new swift as well, with ergonomic seats and spacious cabin allowing passengers to sit comfortably throughout the ride whether it is a long or a short one. The piano black treatment with satin matt silver inserts, along with the unique asymmetrical dials for the instrument-cluster add a sporty appeal to the interiors. The new Swift features cruise control allowing the driver to just set the desired speed and sit back while the swift automatically does the rest on its own. It also comes equipped with a 9-inch SmartPlay Pro+ infotainment system paired with an ARKAMYS sound system, auto-climate control and wireless charging feature making it not only a compact car but also a smart and futuristic ride. 

Power Packed Engine

Ever since its entry into the Indian market, the Maruti Swift has been popular for its exceptionally responsive engines. The new model comes equipped with the all new 1.2L Z-series engine that not only gives exceptional performance but also produces a satisfying sound. The new engine not only boasts a peppy ride but has also increased the approximate mileage of the car to 25.75 Km/L which is 14% more than the last generation model. This engine delivers peak power of 60 kW at 81.58 PS and 117.5 Nm of Torque. The new-age Z-Series engine is especially suited for Indian driving conditions with excellent low-end torque delivery for better acceleration, as well as being the most fuel-efficient hatchback in its segment.

New Maruti Swift engine
New Maruti Swift engine

Enjoyable Ride

The go-kart-like handling has always been Swift’s trump card and the popular hatchback has been massively appreciated by driving enthusiasts for this particular quality. Many Swift owners still claim that the joy of driving the first-gen Maruti Swift is still unmatched. The new swift stays true to its signature character, while adding on much needed modern changes making it a joy in the city. 

Family Favourite

The new Maruti Swift isn’t just looks. It packs in unmatched practicality that makes it a leading choice for many young families. From ISOFIX child seat mounts to a spacious cabin, the Swift is a car a family can grow with. The modern additions of six airbags as standard along with other modern safety tech has made the Swift extremely attractive as a family that doesn’t carry the premium of the Baleno. High fuel efficiency and Maruti’s almost bulletproof reliability are other attractions that make the Swift an easy choice.

Every Car Modifiers Dream

The Maruti Swift is a top choice for car enthusiasts who love to modify their rides. Its sporty design and strong performance make it easy to customize, whether it’s boosting engine power with performance upgrades or giving it a more aggressive look with body kits and suspension tweaks. The Swift’s engine is highly tunable, allowing for modifications like exhaust changes and ECU remapping to make it even more fun to drive. This flexibility has built a dedicated community of Swift owners who enjoy transforming their cars into something truly unique and exciting.

Pricing

The Swift has remained influential in the hatchback segment for its powerful engine as well as sporty exterior. The new swift locks horns with Hyundai Grand i10 Nios, which has been its oldest rival, Tata Altroz and Tata Punch. Within Maruti Suzuki, the Swift can hold a place of its own against the Maruti Suzuki Baleno, Wagon R and the Maruti Suzuki Ignis, with its youthful design helping it stand out from Maruti’s other offerings. The new Swift has five variants to choose from, Lxi, Vxi, Vxi(O), Zxi and Zxi+, priced between 6-10 Lakh (ex-showroom). For people who look for a sporty ride with a fuel efficient engine but at a budget, the Swift is the perfect option.  

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